Here we have a product image of a Rolex Daytona 116500LN. This one has been taken with a little artistic license showing the qualities of the Watch. With day-to-day product photography the goal is the selling of an individual product, as I do, you’d tend not to take a photo like this. Instead, you’d try to represent the actual product as it is. So the photograph would be in colour and in a range of standard posses. But that isn’t as much fun…

Here the black and white helps to bring out the qualities of the Watch. Its beautiful detail and contrast in the polished and brushed steel, and the slight overexposure, softly washing out the rear of the Watch.